Executive Profiles![]() |
Brett Seitman – Chief Executive OfficerBrett Seitman has the operational and start-up experience necessary to take IAAK from start-up to a successful and thriving business. He previously served as the Director of Stores for Jeans Warehouse, where he was responsible for the overall operations of 18 stores and over 150 employees. Under his leadership, store sales volume increased by 20%. Prior to that, Seitman held several regional management positions with The El Portal Group, most recently responsible for overall operations of 18 stores in the Northeast, with revenues in excess of $20 million. Seitman was instrumental in the growth of BorSeit LLC, which owned and operated 12 Swatch Stores throughout the West Coast and Hawaii and 8 other multi-line watch stores and shop-in-shops. He was responsible for all operations, leasing and construction, as well as the exit strategy that sold the Swatch stores back to Swatch in 1999. Seitman has done management consulting for clients including Bribor LLC and Brighton Collectibles under his company BAS Inc. Brett is a member of the Board of Directors for Hawaii Literacy. Mr. Seitman holds a B.A. in Business Administration and Marketing from the University of Arizona.
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Jeanlin Bower – Chief Operations OfficerJeanlin Bower brings extensive experience in training and management along with her keen ability to recognize and capitalize on new opportunities. After graduating from college, she co-founded, operated, and sold YC Moving Services, Inc, establishing it as Southern California’s premier moving service business specializing in the area’s growing senior community markets. In 1997-1998 Jeanlin was hired to help develop and implement corporate sponsorship and outreach programs for The Ounce of Prevention Fund, a Chicago non-profit agency providing early childhood and parenting programs for at-risk children and their families. She is a graduate of Punahou School and received a BS from Cornell University. |
Craig Crisler - Director of OperationsCraig Crisler comes to comes to Its All About Kids, LLC with an MBA, has over nine years in financial and operations management in Hawai including four years as operation manager focusing on cost control and labor relations for a 36 employee commercial and governemnt roofing and waterproofing contractor. In addition, he spent two years at Pipeline Communications and Technology, Inc, a R&D start-up, overseeing financial management, operations, and investor relations & development. Craig spent two years in Fukuoka, Japan with the JET program which included workshops in cross-culture understanding and language issues. He received his MBA from the University of Hawaii and is treasurer and board member for Kokua Mau, a non-profit partnership for improving end of life care in Hawaii. As the Director of Operations, Craig will oversee all learning center locations throughout the state of Hawaii, in addition to Human Resources Management. |
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Lia Woo – Director of Instruction Technology and CurriculumLia Woo specializes in the development of technology-rich learning tools and envirnoments. Woo has experience developing diverse curricula and products grounded in learning theories and design principles for emerging private educational companies and independent shools. Woo has a diverse background in education, ranging from teaching K-8 students to designing web-based educational applications to developing and providing online profesional development for educators. Woo received a B.A from Boston College and a M.A in Educational Technology from Stanford University. As Director at IAAk, Woo focuses on refining existing curriculum models and developing new distance learning programs for K-12 students. |
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Jeff Randall – IT ManagerJeff Randall joins It’s All About Kids, LLC as their new IT Manager. As the IT Manager, Randall will be responsible for planning, developing, and implementing the use of new technology for It’s All About Kids, LLC to improve the delivery of services. Randall will also serve as webmaster, updating and maintaining It’s All About Kids, LLC’s website; www.smartkidshawaii.com, and several Portal sites. Randall comes to It’s All About Kids, LLC after more than seven years working in software and computer technology as it relates to the medical and biotech fields. He has experience as a customer service and tech with start up Arterial Vascular Engineering; a senior quality assurance technician, where he designed databases and wrote technical procedures and manuals for Medtronic/AneuRx; an IT manager at Hawaii Biotech; and a Senior Architect for a private Microsoft consulting firm, KSG Systems. Randall received his AAS in Computer Science from Heald College and is also certified in Microsoft technologies as well as holding security certifications. |
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Susan Seitman – Parent/Student Services CoordinatorAs Program Coordinator, Susan will head It’s All About Kids’ Parent Agreement Services. She is a life-long educator, whose experience includes teaching, managing a private learning center, and private tutoring. She has over 30 years of teaching experience and Teaching Certificates in 3 states. Past positions include classroom teacher, teaching remedial reading, teaching homebound students, and extensive testing and counseling for the State of Arizona. Susan co-founded and developed a study skills program in Arizona and founded a private tutoring service in California. Recently, she was a Director of Sylvan Learning Center and was instrumental in the start of Explore Knowledge Academy Public Charter School in Las Vegas. Susan has recently been a Kindergarten Teacher at Salt Lake Elementary. She received her M.A. in Education in counseling from Northern Arizona University. |
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Coaches and CaptainsIt’s All About Kids employs over 120 coaches and captains to deliver the program to students. The successful “Captains” and “Coaches” have a culmination of the following qualities: He/ She …. They enjoy what they do and take pride in making their student’s experience fun and memorable! |
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